What’s a great way to keep readers involved and talking
about your latest and past reads?
One way is to make your characters more involved.
We as authors do our duties by going around the
blogosphere and doing interviews. Those can be fun but after a while the
questions are the same and so are the answers. You don’t want a reader getting
tired of seeing your book everywhere. You want them more excited each time that
cover art pops up.
So what are some secrets that help keep your book alive
using the characters in them?
Treasure Hunts – Keep other bloggers excited about your
books. After all, they’ll be the ones who are not only your readers but sharing
about the books. Give clues for teens and adults to acquire throughout a few
weeks. The end result can be a giveaway. In the end you’ve given a book away
and also provided yourself mad press from the excitement.
Swag – Books, bookmarks, and tattoos aren’t the only
things that can promote a book. Pins, key chains, and things that relate to
your character are other great. Does she love boas? Is he a water gun
enthusiast? Giving away items that relate to your character keep people excited
and they can’t help but share with others around them in the real world let
alone the blogging world.
Accessories and Wear – Do you believe in your book? Show
them. Have shirts made, scarves, earrings, shoes, they can all be made into
wearable marketing. I have what I call my ‘book shoes’. When I wear them I get
a ton of compliments and it’s my segway to share about my stories.
18 comments:
Great post Jen! This is really sound advice too - I've seen a lot of unique things done on Twitter and I have to admit, it's 100% necessary in order to keep your fanbase up and interested. And, to pull in new folks:) You, my friend, will be a master marketer when your books hit the shelves!
I'll keep these in mind when my time comes. I'm so afraid I'll fail miserably with marketing.
Thanks for sharing your tips. Personally, I prefer the book giveaways to the swag giveaways as a reader and blogger. Though I realize that an author can only give away so many books. I've seen the swag given away to people who ask questions at a book signing and that worked really well.
Good idea. I love the idea of book shoes. One of my CPs got my a necklace with something tied into my WIP as the charm. The necklace does lead me to talk about my story with people.
Lovely suggestions! I really like the idea of a treasure hunt ...
Such fun, innovative ideas! You have to share a picture of your shoes--they sound fabulous!
Great ideas, as always! I love seeing what other writers come up with.
Love your character-related swag idea! The shoes sound great too!
Terrific idea! Thanks so much for posting this.
Fabulous ideas! I love the treasure hunt idea, I think I might see what I can do with that.
Sarah Allen
(my creative writing blog)
I love the accessories and wear tip! :)
I like the t-shirt idea, and the treasure hunt is a great tip.
My background is in marketing, so that's my comfort zone. :) Great tips, Jen!
Cute ideas! Thanks! I like creative stuff like the treasure hunt. And t-shirts would be awesome, too.
Happy Monday!
Thanks for the info, Jen! My time to promote my book is coming up fast. I can always use helpful tips and strategies!
musingsonfantasia.blogspot.com
Oooo, I love those ideas! And I agree, you need to mix it up so people won't be groaning when they see your book. Nice! Thanks Jen!
Very helpful! I'll be doing the blog rounds for my book soon, and I need all the tips I can get.
Great post! I try to make every post different, even if the interview questions are the same. I want people to think they're getting something new and unique with each blog tour stop.
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