What’s a great way to keep readers involved and talking about your latest and past reads?
One way is to make your characters more involved.
We as authors do our duties by going around the blogosphere and doing interviews. Those can be fun but after a while the questions are the same and so are the answers. You don’t want a reader getting tired of seeing your book everywhere. You want them more excited each time that cover art pops up.
So what are some secrets that help keep your book alive using the characters in them?
Treasure Hunts – Keep other bloggers excited about your books. After all, they’ll be the ones who are not only your readers but sharing about the books. Give clues for teens and adults to acquire throughout a few weeks. The end result can be a giveaway. In the end you’ve given a book away and also provided yourself mad press from the excitement.
Swag – Books, bookmarks, and tattoos aren’t the only things that can promote a book. Pins, key chains, and things that relate to your character are other great. Does she love boas? Is he a water gun enthusiast? Giving away items that relate to your character keep people excited and they can’t help but share with others around them in the real world let alone the blogging world.
Accessories and Wear – Do you believe in your book? Show them. Have shirts made, scarves, earrings, shoes, they can all be made into wearable marketing. I have what I call my ‘book shoes’. When I wear them I get a ton of compliments and it’s my segway to share about my stories.
There are so many other ways to market in the world… what are your marketing secrets?