What’s a great way to keep readers involved and talking
about your latest and past reads?
One way is to make your characters more involved.
We as authors do our duties by going around the
blogosphere and doing interviews. Those can be fun but after a while the
questions are the same and so are the answers. You don’t want a reader getting
tired of seeing your book everywhere. You want them more excited each time that
cover art pops up.
So what are some secrets that help keep your book alive
using the characters in them?
Treasure Hunts – Keep other bloggers excited about your
books. After all, they’ll be the ones who are not only your readers but sharing
about the books. Give clues for teens and adults to acquire throughout a few
weeks. The end result can be a giveaway. In the end you’ve given a book away
and also provided yourself mad press from the excitement.
Swag – Books, bookmarks, and tattoos aren’t the only
things that can promote a book. Pins, key chains, and things that relate to
your character are other great. Does she love boas? Is he a water gun
enthusiast? Giving away items that relate to your character keep people excited
and they can’t help but share with others around them in the real world let
alone the blogging world.
Accessories and Wear – Do you believe in your book? Show
them. Have shirts made, scarves, earrings, shoes, they can all be made into
wearable marketing. I have what I call my ‘book shoes’. When I wear them I get
a ton of compliments and it’s my segway to share about my stories.






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